The latest news on Mack Events and other happenings within the event industry

Top Stories

  • Venue Management School
    November 9, 2011
  • Steve Mackenzie is teaching this week at the Venue Management School at Sanctuary Cove, where around 100 venue industry specialists are meeting to learn about and discuss the various aspects of managing venues. The School runs over a 2 year period with the both Year 1 and Year 2 classes doing a week of intense learning and practical exercises. Steve’s subject is Information Technology and its many applications to running venues. For more information on the Venue Management School please go to

  • Steve Mackenzie attends and speaks at the very first India Association Congress
    September 25, 2011

    On August 29th and 30th the Hyderabad Convention Centre was host to the inaugural India Association Congress. Organized by lone of India’s biggest PCO’s, CIM Global, the conference brought together well over 100 Association managers and other parties interested in how to better manage their Associations and their member’s needs.

    A number of International Speakers headlined the program, with experts in from afar afield as Belgium, USA, Australia and Switzerland. Sessions focused on topics such as recruitment, lobbying, commercial events and technology. It was a full program with feedback from attendees being very positive on the quality of the information provided.

    The networking events were very well attended, with the Novotel Hotel providing a wonderful welcome reception on the first evening, and then the Westin Hotel host to the gala dinner on the second evening. Following on from the overwhelming success of this first event, it has already been announced a second event will be held in August next year, the location is yet to be determined.

  • Steve Mackenzie chosen to lecture at the VMA’s Venue Management School
    June 17, 2011

    For many years the Venue Management Association has been running the Venue Management School (VMS) – a 5 day course each year for 2 years where students learn all aspects involved in running a public assembly facility. Many of today’s venue managers in Australia and New Zealand have been associated with the school in some way, whether as instructors, or students themselves.

    Steve Mackenzie, Managing Director of Mack Events has been selected as an Instructor for 2011 when the school will be held at the Hyatt Sanctuary Cove, from November 6th to 11th. He will be lecturing on the topic of technology and its significance in venues today. Steve said "Having graduated from the US equivalent of the VMS, I know first-hand what an important and integral part of our industry the school is. To be asked to lecture at the school is a massive honour for me, one that I am very much looking forward to." For more details on the VMS please see

  • Headache trying to get consistency in the way everyone’s emails look?
    May 16th, 2011

    Everyone makes a big deal about branding their e-newsletters/marketing blasts but often neglect the day-to-day emails that every employee within the company is sending out. How many times have you noticed people in the same company have entirely different email signature blocks and inconsistent messages/branding?

    Mack Events are now offering software that takes care of this issue – even when emails are sent from an iPhone! All the end-user has to do is type up their email in whatever email client they use, hit send and it will go via the branded email server, get “wrapped” with the right branding and signature block and then get delivered to the recipient. And you can even have some “calls to action” built into the templates for your special offers or promotions. For more info contact Steve Mackenzie at

  • Have you signed up for the TSNN Asia Pacific Newsletter?
    April 21st, 2011

    The TSNN Asia Pacific Newsletter is about to launch – be sure to register for your free copy by going to As well as bringing you the latest news from around the Asia Pacific region, the newsletter will have a global reach to over 100,000 C-level executives in the event industry. Mack Events are very proud to be assisting TSNN with the launch of this ground-breaking publication.

  • Steve Mackenzie speaks in London on latest trends in event technology
    April 8th, 2011

    During a recent visit to London, Mack Events Managing Director Steve Mackenzie addressed a group of UK event professionals on the latest trends and hot topics in the event world. These included speaking about locations such as China and the growth that is happening there, plus trends such as virtual and hybrid events.

  • Mack Events sponsors Y MEA Forum at the MEA 2011 Conference
    March 18th, 2011

    The Y MEA forum has run as a prelude to the annual MEA conference for the past several years, aimed at industry professionals under 27 years old. The forum provides an opportunity to share ideas with industry leaders and other like-minded young professionals. Steve Mackenzie, long-time MEA supporter and Managing Director of Mack Events said “The future of our industry lies with the next generation of leaders that attend events such as the MEA conference, and the Y MEA forum is an excellent initiative to foster their growth. I’m a firm believer of supporting educational events, so we are thrilled to be the sponsor for Y MEA."

  • Mack Events works with Tarsus Advon on Asia Pacific expansion
    March 15th, 2011

    Tarsus Advon, the Austin based event management business, owner of MeetingTechOnline and MTO Summit events has engaged Mack Events to assist with their growth into the Asia Pacific market through the launch of the TSNN Asia Pacific newsetter and TSNN Global Awards event. For further information about TSNN please visit

  • We will be at MTO Summit Chicago - will you?
    March 10th, 2011

    Steve Mackenzie will be attendng MTO Summit Chicago to be held March 21-22, 2011 alongside 100+ industry professionals representing technology companies and North American show managers. This event is recognized as the premier educational event for technology buyers and sellers in the meetings industry. For more information please visit